Is it Brexit Uncertainty or Risk?
With all of the uncertainty surrounding the Brexit hoopla I thought it would be wise to take a second and be sure we are properly distinguishing between risk and uncertainty:
"Risk is a known set of possible future
outcomes with known probabilities, while uncertainty is an unknown set of
possible future outcomes with unknown probabilities. Both can be present in any
opportunity. Risk can be overcome by only undertaking projects with risk
adjusted returns or transferred to another party by purchasing insurance or
options. Uncertainty, however, is an entrepreneurs domain and can create unexpected losses or
real opportunity, profit, and community enhancement."
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